It's Stupidly Obvious
"Well, it's stupidly obvious and I love it. I want two more for my kids and other car." That’s what a friend said to us in the small village of Tower Lakes, IL when we showed her the first Stupid Car Tray.
From that moment on, not only was a product name born, but an entire mission to fire-up manufacturing in the Midwest USA.
So, we rolled up our sleeves, and designed a product and built a prototype.
After some feedback, we improved upon the original design. We studied rubber durometers to make non-slip rubber feet and a grippy outer ring and added three sets of optional straps to secure the tray to the seat, and items to the tray.
We notched the center pocket to fit a phone cord, played with material composites (for a long time) until the Stupid Car Tray became nearly unbreakable, and started rolling out new colors.
The result is something we are really proud of. Not just because we love using it and think it's cool, but because 100+ thousand people do as well.
We’ve had a blast sharing the Stupid Car Tray with drivers all over the world, and hearing how it’s made a stupidly obvious improvement for their driving experience. Less mess, less stress.
And just as exciting to us, is that we’re contributing to rebuilding a tumbling manufacturing industry in our home state. We have been working with our partners to visit auctions and buy machinery at a discount from legacy manufacturers who have been liquidating their factories. Out with the old, in with the new!
AS SEEN IN THE PRESS
”AS SEEN IN THE PRESS
”AS SEEN IN THE PRESS
”AS SEEN IN THE PRESS
”AS SEEN IN THE PRESS
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Thanks to our leveling legs, non-slip silicon grip edges, seat anchor, and cargo straps, your drinks stay upright, secure, and brimming with flavor.
Easily move your Stupid Car Tray from the front seat to the back seat and give your kids an easy-to-use way to store their snacks, toys, and more.
Organize and store your daily essentials on your passenger seat. Strap down your laptop, charge your iPhone, and keep your hot coffee safely within arms reach.
Keep your car clear and free of clutter and debris with the Stupid Car Tray. You'll be surprised how quickly you'll find new and fun ways to use your Stupid Car Tray.
