It's Stupidly Obvious
HOW IT ALL STARTED
"Well, it's stupidly obvious and I love it. I want two more for my kids and other car." That’s what a friend said to us in the small village of Tower Lakes, IL when we showed her the first Stupid Car Tray.
From that moment on, not only was a product name born, but an entire mission to fire-up manufacturing in the Midwest USA.
CHICAGO, ACTUALLY
So, we rolled up our sleeves, and designed a product and built a prototype.
After some feedback, we improved upon the original design. We studied rubber durometers to make non-slip rubber feet and a grippy outer ring and added three sets of optional straps to secure the tray to the seat, and items to the tray.
We notched the center pocket to fit a phone cord, played with material composites (for a long time) until the Stupid Car Tray became nearly unbreakable, and started rolling out new colors.
LOCALLY MANUFACTURED
The result is something we are really proud of. Not just because we love using it and think it's cool, but because 20+ thousand people do as well.
We’ve had a blast sharing the Stupid Car Tray with drivers all over the world, and hearing how it’s made a stupidly obvious improvement for their driving experience. Less mess, less stress.
And just as exciting to us, is that we’re contributing to rebuilding a tumbling manufacturing industry in our home state. We have been working with our partners to visit auctions and buy machinery at a discount from legacy manufacturers who have been liquidating their factories. Out with the old, in with the new!
WE'RE NOT THE ONLY ONES WHO LOVE THE STUPID CAR TRAY
AS SEEN IN THE PRESS
AS SEEN IN THE PRESS
AS SEEN IN THE PRESS
AS SEEN IN THE PRESS
AS SEEN IN THE PRESS
STUPID CAR TRAY
The most versatile car accessory. Ever.
FIND YOUR STUPID CAR TRAY